With an innate love for fashion and an education from the National Institute of Fashion Technology (NIFT), Pallavi started her journey in 1998 with L'affaire in New Delhi. By 2007, a well-established name in the fashion circle in India and popular with many crème de la crème of the social elite, she set up her own factory, label and an exclusive store in Defence Colony in New Delhi. By April 2021, she had introduced her Emirati Line to coincide with Ramadan in Dubai and is now a well-established name in the fashion circle, not only in Dubai but across the Middle-East.

Pallavi’s popularity with clients, especially in India and the middle-east, have ensured a privileged place for her unique designs and technique. She effortlessly blends extravagance of style with various elements of design to create ensembles that are stunning, stylish yet eminently comfortable.  Her eye for detail and a love for the piquant are heartily evident in her creations that exemplify elegance, opulence and yet the most classic concepts carry a distinct touch of avant garde. Juxtaposing contemporary ideas with exquisite traditional craftsmanship, Pallavi makes her creations come alive in her own unique way. An ardent admirer of the work of Rajesh Pratap and Victoria Beckham, Pallavi has a keen eye for the latest trends from fashion capitals across the globe, and continues to innovate through materials, colours and technique to offer the very latest to all her clients.